Social Media Marketing

Social media marketing is the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

The definition of social media seems to be self-explanatory and gives you a basic insight of what social media marketing can do for you.  But there is more to this equation.

In order to integrate Social Networks within their marketing strategies, companies have to develop a marketing model that includes:

• Selection of potential Social Networks to use;
• Definition of a financial plan;
• Definition of organizational structures to manage the Social Network in the market;
• Selection of target;
• Promotion of products and services;
• Performance measures

Social Networking is used by 76% of businesses today. Business retailers have seen 133% increases in their revenues from social media marketing.*

We can help you with your Social Media marketing strategy.  It will support all of your Online/Digital Marketing and allow you to increase your web traffic and client brand loyalty.

*Source: Wiki